What should be done if a Visa card declines during the rental process?

When a Visa card declines during the rental process, asking for another form of payment is the most appropriate action. A declined card could indicate various issues, such as insufficient funds, the card being expired, or a hold on the account. By requesting another form of payment, the rental company can ensure the transaction is completed smoothly and securely, allowing the customer to continue with the rental without unnecessary delays.

Proceeding with the rental anyway could lead to potential financial issues for the rental company if they are not assured of receiving payment. Charging a higher fee in response to a declined card is not a standard practice and could be seen as taking advantage of the situation. Canceling the transaction outright without attempting to resolve the issue would inconvenience the customer and may not be the best customer service practice. Therefore, asking for another form of payment is both a practical and customer-oriented approach.