What is the recommended strategy if a customer indicates they will shop around for rental rates after receiving a quote?

Promoting the unique services provided by your company is a strategic approach that focuses on differentiating your offering from competitors. When a customer expresses intent to compare rates, they are likely concerned about getting the best price but may not be fully aware of the additional value offered by your services. By highlighting what sets your company apart—such as superior customer service, added benefits, or unique features—you're providing a compelling reason for the customer to choose your company despite potentially higher rates.

This strategy not only retains the focus on the quality and reliability of your services but also builds a relationship with the customer based on trust and value rather than solely on price. This can lead to customer loyalty and long-term relationships that extend beyond a single transaction.

Responses that suggest matching competitor rates might undermine your perceived value, while encouraging the customer to shop around could risk losing the sale altogether. Telling them to ask for a manager may not address their immediate concerns or highlight the strengths of your company effectively. Thus, promoting unique services creates a more persuasive and holistic selling approach.