What is the purpose of USG in the rental business?

The purpose of USG, or User-Generated Content, in the rental business primarily revolves around improving availability for renters. User-generated content plays a significant role in providing prospective renters with authentic feedback and insights from their peers. When potential renters see reviews, photos, and experiences shared by previous users, it enhances their understanding of available options and significantly influences their decision-making process.

Access to this kind of content helps create a more transparent rental environment where prospective customers can connect with actual experiences, leading to a better-informed choice. This ultimately drives higher engagement and satisfaction, catering to the availability aspect by ensuring that renters feel confident in their options before making a commitment.