What defines the ‘Enterprise Difference’?

The definition of the 'Enterprise Difference' is rooted in the core values and focus on customer experience that the company emphasizes. This means that the characteristics of empathy, service, professionalism, and a people-oriented approach are what truly set Enterprise apart from its competitors in the rental car industry.

While aspects like lower rates, innovative technology, and special discounts may be factors that attract customers, they do not encapsulate the essence of what distinguishes Enterprise. Instead, it is the company's commitment to understanding and meeting customer needs through genuine service and professionalism that fosters loyalty and satisfaction. This emphasis on interpersonal connections and attentive service is what makes the 'Enterprise Difference' truly significant and notable in the marketplace.