What action should be taken if a customer mentions a competing rate that is one dollar less?

When a customer mentions a competing rate that is one dollar less, the most effective response is to beat the rate and offer additional services. This approach not only addresses the customer's concern about price but also enhances the perceived value of your offering, making it more attractive compared to the competitor's. By matching or beating the competing rate, you demonstrate that you value the customer's business and are willing to make adjustments to keep their loyalty.

Offering additional services further sweetens the deal. It shows that you are not just competing on price but also on value. For instance, this could include offering free upgrades, added amenities, or loyalty points that the competitor may not provide. This strategy can lead to increased customer satisfaction and retention, making it a win-win for both the customer and the business.

In contrast, other options might not effectively meet the customer's needs or create an opportunity for further engagement. Simply declining to match the rate could lead to losing the customer, directing them to a competitor does not foster goodwill or attempt to retain their business, and suggesting a different vehicle class may not align with what the customer is actually seeking. By proactively addressing the pricing concern and enhancing the value offered, you are positioning your service as the better choice.