If a customer's credit card cannot be swiped, what is the next best action?

Manually inputting the credit card information is the best action to take when a customer's credit card cannot be swiped. This approach allows the transaction to proceed, ensuring that the customer can complete their purchase without unnecessary delay or inconvenience. It also reflects good customer service, as it addresses the issue directly and seeks to resolve it rather than leaving the customer frustrated.

In situations where the credit card cannot be read by the swiper, manually entering the card information typically involves inputting the card number, expiration date, and other relevant details, which can usually be done quickly by a trained employee. This option is pragmatic and effective in maintaining transaction flow while still adhering to payment processing protocols.

The other actions are less favorable for various reasons. Requesting a new card from the customer could lead to frustration, especially if it's not convenient for them to obtain one immediately. Asking the customer to return another time may cause them to abandon the transaction entirely, potentially losing a sale. Ignoring the issue is not advisable, as it could lead to complications, including customer dissatisfaction and potential loss of business. Therefore, manually entering the credit card information is the most constructive and sensible choice in this scenario.